Brand Concept of gxg jeans:
gxg jeans was launched in 2010. The design inspiration comes from street pop culture. The novel and unique design concept is closely connected with the current popular trend. The denim series have broken with tradition. They are different from past basic denim styles. Those series mainly use personalized design styles to create more fashionable styling for today’s young people. The overall style is dynamic and bold. Popular elements are combined with actual silhouettes. The details are full of a good sense of design. The aim is to convey the aesthetics of fashion to young people.
The target consumers are young people between 18 and 28 who love fashion and have ideas. They have their own unique fashion taste, keep up with the trend and are good at shaping their own styles.
Denim Series: the products are divided into different series according to their design styles
Vintage Classic——as a simple vintage denim series using classic designs, it suits consumers who have a more traditional dressing style.
Street Time——the jeans are processed with holes, paint, graffiti and other special crafts; this collection is stylish and full of the street style.
Adventurers——by reforming the designs and cuts, the styles are personalized, such as the loose pants and asymmetric cuts, to shape youthful postures full of personalities.
Street Trend series: this series contains sweaters, baseball jackets, knitwear and so on with elements of the street style as main design points.
Leisure Fashion series: this series mainly contains shirts, casual pants and so on with basic styles.
Brand style key words:
Stylish denim, street fashion, simple and fashionable, young and creative